Recent Stories
Detroit Auto Show
GM positions Cadillac as a pioneer again

GM President Mark Reuss described Cadillac as being "the tip of the corporate spear on EVs" in an effort that will be about beauty, innovation and leadership.
Marketing
For Silverado campaign, Chevy gets playful in print

Chevy believes much of Silverado's future growth will come from new customers to the segment, so it's reaching out to nontraditional audiences.
Detroit Auto Show
From Cadillac, an Escalade ‘scaled for everyday life'

Cadillac is filling a yawning product gap between the midsize XT5 and the truck-based Escalade SUV with the all-new XT6. The crossover was designed to have "the stance and presence" of an Escalade but "scaled for everyday life," Cadillac design chief Andrew Smith says.
Marketing
Chevy's latest 'Real People, Not Actors' ad disputed by advocates

Chevrolet's "Real People, Not Actors" TV ad involving vehicle reliability isn't sitting well with a consumer advocate group.
Executives
Tesla drops interest in GM plants because of UAW, Barra says

GM CEO Mary Barra confirmed Friday that the company has discussed selling assembly operations -- potentially slated for closure this year -- to Tesla Inc.
Automakers & Suppliers
GM sees strong '19 earnings, says Caddy will lead EV charge

GM says this year's tallies for earnings per share and free cash flow will top 2018's. The automaker also confirmed Cadillac will be its flagship brand for EVs.
Manufacturing
UAW VP condemns Mexico-produced Chevy Blazer, calls GM 'heartless'

UAW Vice President Terry Dittes is urging union members and their families not to purchase General Motors' Mexico-made Blazer.
Technology
GM teams with 3 EV charging firms

The automaker is collaborating with EVgo, ChargePoint and Greenlots to integrate their charging networks into the myChevrolet app.
Marketing
Chevy harnesses neuromarketing tech for 2019 Silverado ads

Chevy used neuromarketing for its new ad campaign for the redesigned 2019 Silverado.
Marketing
Chevy launches new Silverado ad campaign

Chevy will debut its new Silverado ad campaign during the College Football Playoff National Championship and may have a 'surprise' for the Super Bowl.
Executives
Reuss consolidates power over product

Mark Reuss now has his father's old job. His assignment is to make sure it won't be his father's General Motors.
Sales
Chevy calls employee-price promotion a success

Chevrolet's employee-pricing promotion last month helped the brand's retail grow but couldn't keep its overall sales in the black.
Executives
Reuss succeeds Ammann as GM president

General Motors on Thursday said product chief Mark Reuss will succeed Dan Ammann as the automaker's president, effective immediately.
Sales
GM: Sales slip as year ends, sealing 3rd straight annual drop

GM reported its third consecutive year of slight U.S. sales declines — capped by a softer fourth quarter — as its growing lineup of utility vehicles couldn't offset significant drops in most of its cars. GM's share of the U.S. light-vehicle market slipped to 17 percent in 2018 from 17.4 percent in 2017.

Manufacturing
Political pressure builds on GM

Business vs. politics. It's a choice General Motors may have to make following a significant backlash to the company's plans to idle and potentially close five plants in North America.