For Cox Automotive, the long-touted promise offered by mobility fleet servicing is big enough to support a new brand and the conversion of one of its traditional auction locations — and maybe more.
The company's Manheim Metro Atlanta site, one of three Manheim auctions in Atlanta, ran its last vehicle auction in October. Then the entire 25-acre space was revamped as the flagship hub for present-day fleet servicing and forward-looking mobility solutions offered through Cox Automotive Mobility Group's new Pivet brand launching Monday, Jan. 14.
"It's our commitment to the mobility space — we knew we had to really go in," said Alex Fraser, general manager of Atlanta market fleet services for Cox Automotive Mobility Group. "In some of our client conversations, the recognition that we have relocated an auction specifically so we could create this development space to learn and grow within the mobility world has really signaled to them how serious we are."
Cox isn't revealing how much it is investing in Pivet or the Atlanta site. The new brand will provide services through Manheim, mobile car care company RideKleen — which Cox acquired in October — and other businesses to provide on-site and off-site services, including everything from in-fleeting, de-fleeting, cleaning, detailing, fueling and charging, to maintenance, storage, parking and logistics. In-fleeting typically involves handling state registration, interior cleaning, exterior preparation and other quality control for vehicles coming in to the fleet company. De-fleeting involves making repairs, service, maintenance and inspections, and condition reports as a fleet vehicle is prepared for sale.